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AT HOLLAND & HART
Advertising Campaigns
 I concepted and designed this three-ad campaign for the Salt Lake City office. The office wanted to create an ad series that spoke to the growing, younger business population in the region - many of whom moved to the area for the variety of outdoor activities. |  Second ad of the series. I chose iconic or recognizable locations in and around the state as backdrops for the messaging. |  I wanted to creatively tie the outdoor lifestyle with the local business community. |
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 Holland & Hart is a regional firm, with many office locations throughout the west. For the national campaign, I wanted to capture the concept that the firm was there to support its clients and their lofty business goals - while giving a nod to the firm's geographic footprint. |  Variations of the ad ran in many publications throughout the year. |  Holland & Hart is very well known for its oil & gas practice. I created an ad series aimed at clients in the industry. |
 The firm was placing an ad with an oil & gas trade publication. I wanted to create an ad that was striking and really spoke to that audience. After much research, I discovered that people who work in the fields/rigs collect stickers for their hard hats and even consider some a "a badge of honor" with a "been there, done that" meaning. So, with that in mind, I created my own stickers that referenced the legal perspectives of the oil & gas industry. |  The firm was experienced in every stage of oil & gas - and I wanted to visually depict how it could help clients in every step of the process. |  The firm also worked extensively throughout the energy sector, so I create an ad that depicted various subsectors of the industry. |
 Holland & Hart's Reno office had a unique challenge with its branding. For background of this special situation, please click the link below. |  I conducted photoshoots with prominant attorneys in some recognizable Reno locations. |  We included quotes from the attorneys that knitted together their ties to the Reno community AND how the firm helped them better do their jobs. |
 |  We ended up with ten different ads. The campaign ran for a year and by every indication, was a big success. Read the whole story here. |  Reno is known as "the biggest small town in America." So, it is not surprising that local football is VERY popular. As such, it actually made sense to advertise in the Reno newspaper special football preview section with schedules for the entire season. The people in the photo are a mix of attorneys and staff, donning their H.S. football team colors. |
 The positive feedback from the high shool version of our Football Fandemonium ad prompted us to modify the ad to show support for the UNLV football team. |  The firm's Nevada offices wanted a fresh, light, modern look for a location-centric ad campaign that focused on certain practice areas. |  The series was built around the healthcare, banking and commercial real estate practices. |
 The series ran through the spring and summer months, with a light, airy feel and new messaging. |  The firm's Aspen office had a well-respected and knowledgeable ski industry team. We shot this photo at the base of Aspen Ski Mountain near the gondola. |  We ran this ad in the Denver area to spotlight the firm's ski industry group outside of the local Aspen market. |
Single Ads & Sponsorship Ads
 Ad created for Mountain Hotel & Resort Industry. |  Quarterly ad designed to coincide with release of biggest business deals. We wanted to highlight notable deals of various sizes, so I created the headline for that purpose. |  Ad designed to coincide with Outstanding Women in Business Awards. |
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 Sponsorship ad for Boys & Girls Clubs of Metro Denver. |  The firm had more than one client named as one of ColoraroBiz's Top Companies. The awards were announced in the fall. |  Sponsorship ad created for a charity golf tournament for the American Heart Association. |
 Ad created for the Colorado Lawyers Committee annual gala. The CLC litigates on behalf of children and other disadvantaged groups. |
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